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Ride the Open Road

Black Hills Harley-Davidson has been a part of the motorcycle community for over 30 years. When you spend that kind of time around motorcycles you develop a deep passion for the sport, the industry, the machine and its riders.

Rooted in these Hills

Our passion has evolved over three decades and is the heart and soul of all five of our Western South Dakota locations: Black Hills Harley-Davidson, Sturgis Harley-Davidson, Deadwood Harley-Davidson, Badlands Harley-Davidson & Hill City Harley-Davidson. Surrounded by places like Mt. Rushmore, Devil's Tower, Crazy Horse, Custer State Park and the winding roads, stunning hills, and significant beauty of the Black Hills - our showrooms and stores have become home to motorcyclists from all over the world.

We know your need to feel the wind in your face at 60 miles per hour. We have the same desire to chase the vibration deep in your chest when you fire up your bike for the first time in a season. We know what it's like to twist the throttle and feel it beg for more.

That's why we're here.